Companies that need/want an independent, unbiased assessment of their new product and marketing efforts.
		Companies with more new product ideas than they are able to develop or fit into a promotional calendar. Which products have the potential to be the real winners?
		Large companies which have intramural and/or 'territorial agendas' within their various departments, which tend to cloak different strategic and marketing opportunities.
		Small and medium-sized companies that do not have sufficient resources or know-how to mount the type of marketing programs needed to grow and expand their businesses.
		Companies or venture groups which have need for acquisition analysis and real insight into the potential of a specific company.