How We Do It
The BrandAudit provides management with a 'reality check' of
the company's marketing efforts for proposed new products or
existing products, lines and brands.
Careful analysis of the scores for each of these 5 marketing categories...
||...will reveal just where the product, line or brand can be improved to boost its potential for success.
Here's how the proprietary, weighted grading system works -
The BrandAudit's proprietary 29 'KEYS-TO-SUCCESS' is a critical, marketing evaluation tool - it establishes the primary reasons for success or failure.
Important: An audit early enough in the development cycle can point to the marketing areas which need improvement, to enhance the score and thereby increase potential success. Customized for an existing, slow growing or stagnant product, line or brand, the audit will highlight strengths and weaknesses to stimulate future growth.
*Grades are assigned by a specialized team of up to 5 marketing professionals, led by Suzanne Grayson, Managing Partner of Grayson Associates.
All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by
United States and International copyrights.
All trademarks are the property of their respective companies.