HOME          INDUSTRIES SERVED          NEWS & PRESS          ABOUT US          CONTACT US         
 What It Does
 How We Do It
 Who Should Use It
 Why the Need

Grayson Associates
Leading Consultants in
Beauty Marketing

Strategic Solutions:
New Products
Existing Brands

Scoring system to
evaluate effectiveness
of print advertising.


New Cosmetic Line
Total Score 57.16
- February 2006

Dramatic weaknesses in each marketing category will make it difficult to achieve success. Note: As of August 2006 brand is losing distribution. Trade and financial markets are dissatisfied with poor results.

New Skincare Product
Total Score 82.28
- March 2006

High scores in each marketing category - should be a strong product entry.

All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by
United States and International copyrights. All trademarks are the property of their respective companies.