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 What It Does
 How We Do It
 Examples
 Who Should Use It
 Why the Need

Grayson Associates
Leading Consultants in
Beauty Marketing

Strategic Solutions:
New Products
Existing Brands




Scoring system to
evaluate effectiveness
of print advertising.



Examples




New Cosmetic Line
Total Score 57.16
- February 2006

Dramatic weaknesses in each marketing category will make it difficult to achieve success. Note: As of August 2006 brand is losing distribution. Trade and financial markets are dissatisfied with poor results.




New Skincare Product
Total Score 82.28
- March 2006

High scores in each marketing category - should be a strong product entry.





































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